Are you a first-time author trying to figure out how to launch and market your book? It can be overwhelming, but don’t worry – we’ve got you covered! With this Ultimate Book Marketing Timeline for First-Time Authors, we’ll walk you through every step, from months before the launch to post-launch. We’ll provide tips and advice on everything from setting up pre-orders to picking relevant hashtags so that your book marketing plan is complete. Let’s get started!
Pre-launch Preparing – Establish your author platform, build relationships with influencers, create content, and design a book cover
Creating a successful book launch requires a significant amount of pre-launch prep work. First, authors must establish their author platform by designing an attention-grabbing website and setting up accounts on several social media platforms. Second, building relationships with influencers in the field is essential to generate word-of-mouth marketing. Third, creating compelling preview content, such as a chapter excerpt or series of videos, can be an excellent way to engage potential readers. And finally, authors should give careful consideration when designing the book cover as it is often the very first impression a reader will have of the book — and set the tone for what follows. Taking the time to plan ahead for a book launch will undoubtedly increase its chances for success.
90 Days Before Launch – Start pre-order campaigns on platforms like Amazon, Goodreads, and Apple Books
Now is the perfect time to launch a pre-order campaign for your upcoming book. Give readers an early chance to get their hands on your title and start building buzz in advance of the launch. Platforms like Amazon, Goodreads, and Apple Books make pre-ordering simple – create the book listing, set a release date, upload the content and wait! With 90 days still until launch, you have plenty of time to reach out to press and book bloggers and give them an early look at your work to add more fuel to your pre-order campaign.
60 Days Before Launch – Reach out to bloggers and podcasters for interviews and reviews
With just sixty days before launch, it’s an ideal time to reach out to bloggers and podcasters. These individuals have a vested interest in promoting upcoming products and services, so engaging them as early as possible is strategic. Despite the time crunch, focus on building relationships with these content creators and create user-generated content through interviews or reviews. Doing so can help you amplify the news of your product launch in a reliable, cost-efficient way – increasing brand visibility and ultimately making a successful launch.
30 Days Before Launch – Host giveaways for readers to increase word of mouth about your book
Thirty days before the launch of your book, it’s time to start engaging your readers and getting the word out about your book. Giveaways can be an effective way to create excitement and build hype about your book in advance. Whether you give away physical copies of your book or offer other rewards like t-shirts or gift cards, giving away fun prizes related to your book will get people talking and encourage them to pre-order your book and help spread the word. People who enter giveaways tend to share them with their friends, too, so offering these promotional opportunities has the potential to help expand your reach in measurable ways.
The Week of the Launch – Reach out to local media outlets such as radio stations or newspapers for interviews or write-ups
As the week of the launch approaches, it is important to reach out to local media outlets as a great way to spread awareness about this upcoming event. Whether it’s doing short radio interviews or write ups in your local newspapers, getting the word out ahead of time can be greatly beneficial for a successful launch. These channels will allow organizers and sponsors to not only inform those in the community about the exciting launch but also provide an avenue for people to get involved and support the event. If you want to take full advantage of launching your event with a bang, don’t forget about leveraging local media outlets as part of your promotional strategy!
The Day of the Launch – Announce your launch on social media with visuals to grab attention
The day of your launch is one of the most important days to promote your business and draw attention. Social media is a great way to spread the word about your company and attract potential customers. You can create visuals like short videos, gifs, or pictures that showcase what your business offers. Be creative with it and add a solid caption that clearly communicates what you do. Once posted, link potential customers or partners with hashtags so that you can get seen by the right people at no cost. Utilize social media for maximum impact before, during, and after the launch day – this strategy will help you reach more people in a single day than ever before!
Writing a book is no easy feat; the journey doesn’t end when the manuscript is complete. Pre-launch prep requires thoughtful planning to ensure your book gets the attention it needs. From establishing an author platform to building relationships with influencers, beginning steps such as creating content and designing a book cover early on is important. When the big day arrives, it’s time to reach out to local media outlets, promote your launch on social media, and give away copies of your book to get people talking. At the end of it all, watching your audience interact with your work makes all the effort worth it!
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